Tag: understanding

Understanding of the Rolex Brand

Rolex, a clock and watch brand with a legendary color, enjoying a good reputation in the industry of watches with its fine quality and durability, I heard the phrase, saying that in this world, people who know the most about the watches and do not know anything about the watches will buy Rolex watch, it also indirectly shows the success of the rolex. Here we are to appreciate the rolex brand history, from the wrist watch series to the brand’s events.

Rolex is founded in England in 1908 by the German Hans Wilsdof, its predecessor is Wilsdorf and Davis(W&D) company operated by Hans Wilsdof and Davis jointly. Rolex is the famous Swiss brand, it is said that in the quartz storm period, the Swiss government helped to keep two wrist watch brands, one is a patek philippe, another brand is rolex. But what now is saying is that rolex has some Swiss government background. All stock rights of the Rolex company are held by Hans Wilsdof foundation, which was founded by the rolex brand founder Hans Wilsdof after the death of his wife, to ensure that the company kept independent, and not purchased by rivals or became a public company. But it is also said that now the Swiss national bank has the share of the Hans Wilsdof foundation, we do not know about the specific situation about it.

For the Rolex watch, if it need to prove its watch can waterproof, it needs to provide the evidence. In the year of 1927, the young English lady Mercedes Gleitze worn the Rolex oyster watch to cross the ENGLISH CHANNEL successfully. And after swimming more than 10 hours to reach the end point, the watch she worn still kept intact and ran normally, which made the Rolex become the famous waterproof watch with outstanding performance.